MaconCatalog : The Stetson-Hatcher School of Business : Evening and Online MBA Programs of Study : Innovation MBA Program in Macon
 
Innovation MBA Program in Macon
The Innovation MBA is a twelve-month weekend program. It is designed to provide both a broad business-focused approach to economics, management, marketing, accounting, finance, information systems, and law as well as a specialized introduction to operations management, supply chain management, leadership, and project development. Admission requirements are in identified in the Catalog in the Graduate Program Policies and Procedures section. Further information can be obtained by contacting the Associate Dean for Graduate Programs in Macon.
 
MBA Core Courses (24 credit hours)
BA 692. Organizational Behavior (3 hours)
This course describes and analyzes the growth, development and application of behavioral science to industrial society. It emphasizes the social, psychological and cultural aspects of the work situation, using behavioral patterns as the basic unit of observation. Attention is focused upon such topics as industrial sociology, organization, social control, personnel psychology and industrial social psychology. This course is designed to equip a manager with the knowledge, conceptual framework, skill and experience needed to design and manage effective human-resource systems. (Every Fall)
BAM 614. Accounting for Control (3 hours)
A course designed for middle managers which reviews the effective use of accounting information in business decision-making. A case approach. (Every Fall)
BAA 601. Managerial Economics (3 hours)
This course offers a survey of economic tools and analysis available to the manager for business decision-making. It includes such topics as pricing, forecasting, demand analysis, and macroeconomic policy as it affects the business environment. (Every Fall)
PBA 653C. Marketing Concepts and Consumer Behavior (3 hours)
Marketing environmental factors such as the competition, the consumer, research issues, segmentation concepts, and positioning strategies are examined. This course emphasizes identification and assessment of the variety of marketing factors that are critical to the development of efficient and effective marketing initiatives. (Every Fall)
BAM 610. Managers and the Legal and Governmental (3 hours)
This course introduces students to the many legal and regulatory challenges that managers confront during the life of a business. It focuses on the relationship between law, governments, and business, considers how effective use of legal strategies can both advance a business and avoid regulatory costs and how efficient use of counsel can be achieved. (Every Spring)
BAM 612. Corporate Financial Management (3 hours)
Prerequisites: BAA 510 or an approved undergraduate equivalent.
The course focuses on the conceptual and practical problems associated with the financial management of non-financial firms. Topics include valuation of the firm, capital budgeting risk, cost of capital, capital structure, dividend policy, and investment strategies. (Every Spring)
BAM 620. Strategic Marketing (3 hours)
An analytical examination of the decision-maker’s process in producing a marketing strategy consistent with the underlying factors present in various situations. Case analysis is emphasized to help develop strategic marketing skills. (Every Spring)
BAA 607. Management Information Systems (3 hours)
This course provides an understanding of the concepts and fundamentals of information systems and information technologies, the challenges of designing and implementing them, and their potential impact on the organization. The course covers the strategic role of information technology; the corporate impact of information technology; building blocks of information technology (data, knowledge and information); the Internet and e-business; information systems development; and information technology infrastructure, architecture and management. (Every Spring)
 
Innovation Component Courses (12 Hours)
BAM 615. Supply Chain Management (3 hours)
This course focuses on the strategic and tactical issues in managing the creation and distribution of goods and services. Concepts and techniques for process and project management are covered. Specific topics include, but are not limited to operations strategy, time-based competition, and supply chain management. (Every Summer)
PBA 615B. Idea Generation/New Product Development (3 hours)
Students will apply a variety of idea generation techniques such as brainstorming, mind-mapping, and storyboarding. Techniques for challenging assumptions as well as busting bad ideas will also be applied. The course will delve into customer validation, product design, prototyping, product testing, branding, product revisions and pivoting, and product pricing. Students will thoroughly explore the product life cycle management process. (Every Summer)
PBA 645A. Negotiation and Leadership (3 hours)
This course is designed to build leadership and negotiation skills of aspiring entrepreneurs and/or innovators in an organization. Leadership for these individuals in particular often requires honest and ethical but compelling persuasion to get people to support their ideas. Furthermore, negotiation is a critical skill when we need others to help us achieve our objectives. The course will build tangible leadership and negotiation skills aimed at building a persuasive case for your ideas, inspiring trust, leading by example, managing people and projects, and recognizing distributive and integrative elements of negotiation. Course objectives will be accomplished through highly interactive cases and simulations, whereby students learn by actively engaging in various leadership and negotiation scenarios. (Every Summer)
PBA 655B. Project Launch (3 hours)
This course will emphasize the importance of understanding the competitor reactions, marketing strategies, selling the idea, the pitch, first launch, branding, and the launch marketing budget. This course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. A focus is on discovering and developing a set of unique competencies for a firm that, through strategic differentiation, leads to sustainable competitive advantage in the marketplace. (Every Summer)