MaconCatalog : The Stetson-Hatcher School of Business : Evening and Online MBA Programs of Study : MBA Electives
 
MBA Electives
Completion or approved coverage of all Foundation courses and completion of the listed Core course(s) are prerequisites for all elective courses.
Business Administration
BUS 625. Special Topics (3 hours)
Special Topics courses are designed to provide instruction in areas and subjects that are not offered in the program curriculum as shown in the catalog. Special Topics is a mechanism that facilitates the development of new courses, and encourages curricular experimentation and development.
BUS 626. Independent Study (3 hours)
Independent Study is designed to allow an individual student to study in an area or subject that is not offered in the program curriculum as shown in the catalog. The student's proposal for Independent Study must be planned with and approved by an instructor, and must be approved by the program director. Maximum degree credit of Independent Study for any student is 3 semester hours.
BUS 628. MBA Internship (1 - 3 hours)
The intern program is designed to provide the student on-site (as a minimum) 60 work hours of experience in business administration. The intern program must be substantially different from any business experience that the student has had. The intern program cannot be at a location where the student is employed, or where the student has been employed. The student must have completed at least 15 semester hours in the MBA program, have earned a grade-point average of at least 3.0, and have received the program director's permission before enrolling in an academic internship. The student will be assigned an academic internship advisor, who will be responsible for establishing the internship objectives and coordinating these with the internship sponsor at the employer. The student's advisor will oversee, with the help of the sponsor, the intern's study and review the student's work and assign the grade. May not be taken more than once for credit towards completion of a degree.
 
Accounting/Taxation
All Accounting/Taxation classes are listed under Masters in Accountancy Program in the Mercer University Atlanta Campus Catalog. MBA students are eligible to take these classes as electives if they meet the prerequisites and upon discussion with their advisor.
Economics
BUS 648. International Economics (3 hours)
Prerequisite: BUS 601.
This is an introduction to foreign-trade theory and commercial policies. Topics include the theory of international trade, commercial policies, balance of payments and domestic stability, offer curves and the terms of trade, and international trade strategy.
 
Finance
BUS 670. Entrepreneurial Finance
Prerequisite: BUS 609.
This course offers the academic tools, real world expertise, and practical knowledge necessary for teams to build financial plans for early stage companies and to make smart financing decisions. It is targeted to those who want to learn about and understand the unique issues related to starting and financing an entrepreneurial company from the earliest idea stage to bringing the investment to a conclusion on exit. The chief objective of the course is to provide an understanding of the criteria for a successful entrepreneurial endeavor and the methods of analysis to make the proper financial decisions.
BUS 671. Corporate Restructuring via Mergers and Acquisitions (3 hours)
Prerequisite: BUS 609.
This course offers an intermediate-to-advanced treatment of the topic of corporate control, a topic of growing importance that has become popular in corporate America. Some of the broad topics to be covered in this course include: theory of the firm and corporate activity, economic rationale for the existence of the firm and for the major types of mergers, theories of mergers and tender offers, empirical tests of some of the more important theories, sell-offs and divestitures, methods of payment and leverage, takeover defenses, and legal framework of mergers.
BUS 672. Financial Institutions (3 hours)
Prerequisite: BUS 609.
This course entails an analysis of financial markets, the instruments that trade on them, and the financial and governmental institutions that participate or support these markets. The course discusses interest rates, equity markets, the money and capital markets, the Federal Reserve, and management and operations of Financial Institutions. As fintech seems to be on the rise, we discuss the remaking of financial institutions to incorporate fintech as it evolves.
BUS 673. Seminar in International Business (3 hours)
Prerequisite: BUS 609.
The course aims to expose students to the comprehensive set of dynamics that comprise international business decision environments, initiating for them the ability to consider and evaluate alternative courses of action in light of theoretical foundations of global competitiveness. The seminar will provide students with an overview of the structures and strategies pursued by Multinational Enterprises (MNEs) and expose students to an expanded notion of risk to explore the concepts of political risk, currency exchange risk, and cultural risk.
BUS 674. Investment Analysis & Portfolio Management (3 hours)
Prerequisite: BUS 609.
This is a rigorous and empirical study of the elements of investment, investment background and modern investment theory, analysis and valuation of equity securities and bonds, asset pricing and portfolio theory, and evaluation of portfolio performance.
BUS 678. International Finance (3 hours)
Prerequisite: BUS 609.
This course familiarizes the student with a changing international scene. It introduces foreign exchange, interest rate risk, arbitrage, spot and forward rates, and hedging.
 
Health Care Management  
HCM 600. Elements and International Health (3 hours)
This course defines health and health status from an epidemiological analysis of population health. It examines the U.S. health care delivery system, policy influences, structure and professional composition. Major topics include financing, organization, and delivery of health services as well as U.S. policy issues that affect the performance of the health care system in regard to cost, access, and quality.
HCM 602. Ethical Issues in Health Care Management (3 hours)
This course introduces the ethical environment of health-care and the framework of ethical decision making. Ethical considerations of health-care management are discussed from the perspective of the provider, payer, consumer and regulator. Topics include advance directives, living wills, physician-assisted suicide, quality of life and end-of-life decisions.
HCM 603. Health Care Economics and Finance (3 hours)
This course covers an analysis and evaluation of the economic, financial and payment environment of the health-care consumer, provider, institution and the different organizations found in the health-care industry. These areas are integrated to provide a complete understanding of the managed-care organization's economic, financial and payment objectives to provide health services to all health-care clients.
HCM 604. Quality Management and Evaluation Methods (3 hours)
This course provides a comprehensive review of current quality-management principles and concepts that focus on systemic improvement methods and tools to improve processes. It addresses the management and measurement of outcomes through critical pathways, reference databases, practice guidelines and state and federal quality measurement initiatives. Approaches to health-care research and program evaluation are discussed.
HCM 645. Managed Care and Third Party Payers (3 hours)
Prerequisite: HCM 600 or permission of instructor
Health-care delivery and financing through managed care are the topics of this course. The structure of managed-care products, their objectives, and their market perception are discussed. The impact of these reimbursement vehicles on health-care cost, health outcomes and customer/consumer satisfaction are examined. Included is a review of the financing of health care on the state and federal level and the integration of managed care in the publicly funded programs of Medicare and Medicaid as well as national and state health-care reform.
HCM 650. Health Care Information Management (3 hours)
This course deals with information-systems management and operations research for problem solving in health-care organizations. Converting data to information and its application are the basis of the course. The student is introduced to hardware, software and system architecture applicable to health-care information management.
HCM 667. Role of Public Health in the U.S. Health Care Delivery Systems (3 hours)
This course provides an introduction to the concepts and practices of public health at the community, state, and national levels. It examines the philosophy, purpose, organization, functions, activities and results of public health practice. The important health issues and problems facing the public health system are also addressed, along with approaches and constraints to solving these problems. The course emphasizes the importance of disease prevention and health promotion in our society.
HCM 670. Health Care Law and Ethics (3 hours)
This course investigates legal issues concerning health-care management. Topics discussed include introduction to the legal system, health-care reform, professional liability, contract and employment issues, patients' rights, bioethics, and other legal and regulatory issues that affect health-care management.
 
International Business
BUS 620. Study Abroad (3 hours)
This course involves travel to a foreign country or countries in order to interview and consult with business managers, labor leaders, academics, and public officials. It includes lectures, discussions, and facilities tours, and analysis of the role and impact of cultural, economic, social, political and legal influences on management philosophy and practice. It examines business theories and practices in different national settings. Research reports and oral presentations are required. Direct costs such as airfare, meals and lodging are added to normal tuition charges.
BUS 648. International Economics (3 hours)
Prerequisites: BUS 601.
See description under Economics Electives.
BUS 658. International Marketing (3 hours)
Prerequisite: BUS 605.
See description under Marketing Electives
BUS 678. International Finance (3 hours)
Prerequisite: BUS 609.
See description under Finance Electives
BUS 698. International Management (3 hours)
Prerequisite: BUS 613.
See description under Management Electives
 
Management
BUS 690. Entrepreneurship (3 hours)
This course provides students with an understanding of the process of starting a business. It will cover such topics as the nature of the entrepreneur, team formation, how to evaluate market opportunities, business model generation, marketing, legal aspects of business creation, and financing a business. Students develop a business model and business pitch as part of the class experience.
BUS 691. Project Management (3 hours)
Prerequisite: BUS 605.
This course provides a socio-technical perspective to the management of projects. The content deals with planning, scheduling, organizing, and implementing projects - e.g., product development, construction, information systems, new business, and special events. Primary class emphasis is on the project management process and tools. Today, more and more companies are realizing that managing projects is a vital part of everyone’s job. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.
BUS 692. Organizational Behavior (3 hours)
Prerequisite: BUS 602.
This course describes and analyzes the growth, development and application of behavioral science to industrial society. It emphasizes the social, psychological and cultural aspects of the work situation, using behavioral patterns as the basic unit of observation. Attention is focused upon such topics as industrial sociology, organization, social control, personnel psychology and industrial social psychology. This course is designed to equip a manager with the knowledge, conceptual framework, skill and experience needed to design and manage effective human-resource systems.
BUS 693. Negotiations (3 hours)
This course is designed to help students become better negotiators by understanding and practicing the negotiation strategies and tactics appropriate for different situations. The course focuses primarily on negotiation planning, distributive negotiation, and integrative negotiation. The course is a general treatment of negotiation that is useful to students from a broad range of majors.
BUS 694. Innovation Management (3 hours)
The course will focus on the processes necessary for the development, cultivation, and growth of innovation within large organizations and within entrepreneurial ventures. Innovation management consists of a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities and use it creatively to introduce new ideas, processes or products.
BUS 695. Human Resource Management (3 hours)
Prerequisite: BUS 602.
This course examines the fundamentals of human-resource management. It emphasizes the individual-organization interface and the administration of the personnel function to achieve organizational objectives.
BUS 698. International Management (3 hours)
Prerequisite: BUS 602.
Managers increasingly work either with an ethnically diverse domestic work force or at cross-national or cross-regional interfaces. To improve performance in these settings, this course examines ways in which cultures vary and how these variations as well as other differences in the world affect work values, expectations and practices. The course then explores ways of effectively managing cultural diversity and managing in international settings.
 
Management Information Systems 
BUS 697. Management Information Systems (3 hours)
This course provides an understanding of the concepts and fundamentals of information systems and information technologies, the challenges of designing and implementing them, and their potential impact on the organization. The course covers the strategic role of information technology; the corporate impact of information technology; building blocks of information technology (data, knowledge and information); the Internet and e-business; information systems development; and information technology infrastructure, architecture and management.
 
Marketing
BUS 651. Services Marketing (3 hours)
Prerequisite: BUS 605.
The U.S., as well as much of the world economy, is dominated by services. In the U.S. approximately 75% of the labor force, 70% of the GNP, 45% of an average family’s budget, and 32% of exports are accounted for by services. Yet, business school courses traditionally have focused on the manufacturing sector of the economy. This course is designed for students who may be interested in working in service industries and will address the distinct needs and problems of service firms in the area of marketing. The primary theme of the course is that service organizations (e.g., banks, educational institutions, hospitals, hotels, professional services, transportation companies) require a distinctive approach to marketing strategy, both in its development and execution.
BUS 652. Buyer Behavior (3 hours)
Prerequisite: BUS 605.
This course focuses on the study of the behavior of buyers of consumer and industrial goods and services. Special emphasis is placed on increasing the student's sensitivity to, and understanding of, buyers and their behavior and providing the student with experience in applying this knowledge to effective marketing management decisions.
BUS 653. Social Media and eMarketing (3 hours)
Prerequisite: BUS 605.
This course focuses on the strategy and decision-making aspects of electronic marketing, to include the constantly evolving marketplace of mobile solutions and key social media channels. The course emphasizes various choices available for creation and execution of a modern, efficient and effective promotional campaign. It is relevant to both business-to-consumer and business-to-business settings.
BUS 654. Marketing Research (3 hours)
Prerequisite: BUS 605.
This course is a study of the methods and procedures designed to provide management with information for making decisions. The gathering and analysis of data in business and public organizations receive primary emphasis. Topics include the use of secondary data and the various sources for secondary data, the appropriate collection of primary data, the analysis of data, and the use of summary data.
BUS 655. Marketing Promotion (3 hours)
Prerequisite: BUS 605.
This course focuses on decision making in the management of the elements of the firm's promotional mix such as advertising, sales promotion, publicity, and packaging and branding. Special emphasis is placed on the use of promotional tools as they are used in promotional strategy formulation.
BUS 658. International Marketing (3 hours)
Prerequisite: BUS 605.
This course is an examination and analysis of the social, cultural, political/legal and economic environments facing international marketers, problems in the marketing organizational structure of multinational firms, and control of the international marketing function. The course focuses on alternative marketing strategies for cross-national marketing and the development of successful international strategies.