MaconCatalog : The Stetson-Hatcher School of Business : COURSES OF INSTRUCTION : SPORTS MARKETING AND ANALYTICS
 
SPORTS MARKETING AND ANALYTICS
SBM 320. Facilities Management (3 hours)
Prerequisite: MGT 363.
This course provides students with fundamental knowledge and skills in designing and managing sport and recreational facilities and organizing sport events. This course includes facility requirements and enhancements for both indoor and outdoor areas, planning for events from routine athletic schedules to special events and tournaments, scheduling of facilities and events, and equipment management. Attention is given to the Americans with Disabilities Act regulations, as well as maintenance of both facilities and equipment. Woven throughout the course are issues of liability and risk management. (Every year)
SBM 321. Sports Law (3 hours)
Prerequisite: BUS 346.
This course explores the evolution of legalities within the dynamic sports landscape, highlighting the blurring line between amateur and professional athletics. The course content focuses on legal foundations, supported by actual case studies, examining how litigation and legislation continue to shape the ever-changing sport industry in a global society. (Occasionally)
SBM 401. Sports and Entertainment Marketing (3 hours)
Prerequisite: MKT 361.
This course is designed for students to study sport and entertainment marketing theories, practical applications and principles. Specific marketing phenomenon will be explored in order to understand how professional sports and entertainment organizations market their unique products. (Every year)
SBM 405. Sports Internship (3 hours)
Prerequisite: Senior standing.
This course is designed to support a student as he or she gains real-world exposure through reading, discussion, and practical work experience in a sports-related industry. The student will be involved in an internship or co-op directly related to his or her current or expected postgraduate employment, thus creating opportunities for examining the fit between personal gifts, desires, and expectations and the realities of the workplace. Students will examine ways in which one’s work may become a meaningful experience. It is recommended that this course be taken in the second semester of the junior year or the first semester of the senior year. SBM 405 may be repeated only with permission from the Office of the Associate Dean. (Every semester)
SBM 460. Sports Marketing Research (3 hours)
Prerequisite: MKT 361 and STA 126.
A thorough introduction to key marketing research principles as they apply to sports business. Interactive lectures combined with in-depth case study analyses prepare students to submit their own original marketing proposals at the end of the class. (Every year)