MaconCatalog : The Stetson-Hatcher School of Business : Sports Marketing and Analytics
Sports Marketing and Analytics
As a Sports Marketing and Analytics major, students will take specialized business courses to prepare for careers with professional teams and other sport industry organizations in the areas of marketing analytics, ticket sales, sponsor-ship sales and activation. As the sport industry grows, the demand for job candidates within these areas is surging. However, the degree programs provide students with the marketing and analytics acumen necessary. Of the over 200 Sport Management programs in the country, approximately 10% are housed in the business schools and even fewer within accredited business schools. The Sports Marketing and Analytics program offers students a hands-on environment as well as interaction with major league business executives.
Students seeking a Bachelor of Business Administration degree with a major in Sports Marketing and Analytics will be required to successfully complete the general education and business core curricula of SHSB. In addition, students will be required to complete 21 additional hours of related courses and a comprehensive internship in a sports business environment. The specific requirements for the major are:
1. Sports and Entertainment Marketing
(SBM 401)
2. Professional Selling
(MKT 420)
3. Digital Analytics
(MKT 474)
4. Sports Marketing Research
(SBM 460)
5. Facility Operations Management
(SBM 320)
6. Two approved electives related to the students specific curricular interests.
Each of these elective courses must be at least 3 credit hours in duration.
A minor is not available in the area of sports marketing and analytics