MaconCatalog : The Stetson-Hatcher School of Business : Marketing (MKT)
 
Marketing (MKT)
Marketing emphasizes the study and understanding of forces that have impact on the potential customer, and the marshaling of resources to best serve selected target markets to achieve organizational objectives. This includes a concern for the development of product policies and strategies, as well as distribution, promotion, and pricing strategies. The major in marketing, offered through the School of Business s of Mercer University, is designed to provide students with strong theoretical, practical, and experiential knowledge in these areas.
Students seeking a Bachelor of Business Administration degree with a major in marketing will be required to successfully complete the general education and business core curricula of SHSB. The first required marketing course for the major, MKT 361 (Principles of Marketing) is included in the business core curriculum. Beyond this, a total of 21 credit hours are required to complete a major in marketing. Specifically, students pursuing a major in marketing will be required to successfully complete the following courses:
 
1. Marketing Research
(MKT 415)
2. Strategic Marketing Management
(MKT 475)
3. Consumer Behavior
(MKT 442)
4. Marketing Analytics
(MKT 474)
5. Three additional MKT courses numbered 400 or higher or MGT 427, MGT 420, or SBM 401.
Each of these courses must be at least 3 credit hours in duration. Courses should be selected in consultation with the student’s academic adviser. No more than 3 credit hours can be earned in special topics or individualized research courses.
 
Minors in marketing are available to students pursuing a Bachelor of Business Administration degree. Beyond the requirements of the business core curriculum, which includes MKT 361 (Principles of Marketing), a minor in marketing consists of a total of 9 credit hours. The additional courses that are required of marketing minors are listed below.
 
1. Marketing Research
(MKT 415)
2. Strategic Marketing Management
(MKT 475)
3. Consumer Behavior
(MKT 442)
 
Courses used for a student’s major may not be used toward this minor. This double-counting prohibition will not preclude a student from earning one of these minors under circumstances where his/her major requires that s/he broaden him/herself by taking a depth area, a minor, or professional-area electives over and above the courses required for his/her major.