MaconCatalog : College of Liberal Arts and Sciences : ACADEMIC DEPARTMENTS : GRAPHIC DESIGN
 
GRAPHIC DESIGN
Tennille Shuster, Director/Associate Professor
Craig Coleman, Professor
 
The Art Department at Mercer University offers a comprehensive program in Graphic Design within a vibrant liberal arts curriculum. Coursework encourages the investigation of contemporary directions in art, imaging, and visual communication in a wide range of media print and interactive media. Theory, methodology, and industry-standard technology are studied and applied to prepare students for success in this continually evolving field of study. Coursework in studio art, aesthetics, art history provide a strong foundation in art, while advanced studio courses offer valuable instruction in specialized area of graphic design. Through the combined experience of professional practice, internship, and exhibition, students develop a cohesive portfolio appropriate for the pursuit of graduate studies or professional practice.
Graphic Design students are encouraged to pursue a minor in a complementary discipline compatible with their career plans. Recommended minors include Marketing Communications, available only to graphic design majors (refer to the SCHOOL OF BUSINESS section for more information); Technical Communication (refer to the SCHOOL OF ENGINEERING section for more information); or Studio Art.
 
Major in Graphic Design
45 semester credit hours minimum
Successful completion of this major fulfills the CLAS Additional Depth of Understanding requirement.
Studio Art Foundations
ART 115. Drawing Fundamentals
ART 116C. Fundamentals of Design and Color
ART 117. Fundamentals of 3-D Design
ART 340. Digital Photography
Graphic Design Foundations
GRA 210. Graphic Design I
GRA 220. Typography I
GRA 310. Graphic Design II
GRA 320. Typography II
Art History
ART 107. History of Art II
Any 300-400 level course in Art History
Advanced Graphic Design Courses
Three courses, from:
GRA 330. Illustration
GRA 410. Interactive Design
GRA 420. Packaging Design
GRA 450. Advanced Design
ART 380. Special Arts Subjects
ART 398. Internship in Art or Graphics
Capstone Courses
ART 475. Problems in Criticism
ART 485. Senior Exhibition Seminar
 
Majors may attain Departmental Honors by fulfilling the following requirements: (1) earn an overall grade point average of 3.50; (2) earn a 3.50 grade point average in all graphic design courses; and (3) complete, with-distinction, a major project consisting of a graduation exhibition or a research paper during the senior year.
 
Minor in Graphic Design
18 semester credit hours minimum
ART 115. Drawing Fundamentals
ART 116C. Fundamentals of Design and Color
GRA 210. Graphic Design I
GRA 220. Typography I
Two courses from:
GRA 310. Graphic Design II
GRA 320. Typography II
GRA 330. Illustration
GRA 410. Interactive Design
GRA 420. Packaging Design
GRA 450. Advanced Design
ART 380. Special Topics
ART 398. Internship in Art or Graphics
GRA 210. Graphic Design I (3 hours)
Prerequisites: ART 115 and ART 116C.
A first course in computer-aided page design, the combining of image and text, for the presentation of information or persuasive material to communicate with an audience with visual impact. (Every semester)
GRA 220. Typography I (3 hours)
Prerequisite: GRA 210.
An exploration of typographic history, structures, terminology, and methods as a tool for design and visual problem-solving. Students learn typographic principles and methodology, letterform design, and typographic layout through a series of projects using hand rendering and computer applications. (Every fall)
GRA 330. Illustration (3 hours)
Prerequisite: ART 115.
An introduction to the art of illustration, this course will develop skills and explore the tools, techniques, and goals of illustration in a variety of markets, such as editorial, home décor, surface pattern, children’s books, and more, while developing critical thinking and problem-solving skills in visual design. (Every other fall)
GRA 310. Graphic Design II (3 hours)
Prerequisite: GRA 210.
An intermediate course emphasizing creative solutions to design problems using text and image. Also covered are contemporary design issues and some graphic design history. (Every year)
GRA 320. Typography II (3 hours)
Prerequisite: GRA 220.
The sophisticated use of type as visual communication. The art/design student will explore the use of type and text in various media, messages and forms, emphasizing the powerful properties of type in the making of visual communication. (Every year)
GRA 410. Interactive Design (3 hours)
Prerequisite: GRA 210.
This course explores the world of interactivity both inside and outside the Web. Emphasis is placed on user experience, information hierarchy, and interactivity as a form of modern communication. Composition, type, and color will be addressed as they apply to interactive design. (Every year)
GRA 420. Packaging Design (3 hours)
Prerequisite: GRA 310.
The application of color, image, and type to the three-dimensional surface. The course explores the concept of package as object and professional aspects of the packaging design process: problem-solving for clients, marketing, printing, and manufacturing. (Every other fall)
GRA 450. Advanced Design (3 hours)
Prerequisite: GRA 310.
Students explore and resolve complex issues using traditional and new media. Emphasis is placed on conceptual problem solving, both conventional and experimental. Students are encouraged to develop a personal vision, applying appropriate tools and techniques to projects, including identity and editorial design. (Every other spring)